Forbes contributors publish independent expert analyses and insights. Exploring Cloud, AI, Big Data and all things Digital Transformation. Analytics is probably the most important tool a company has ...

Everyone knows what an ideal sales process looks like: high-value prospects get immediate follow-up, data is shared quickly and accurately, and salespeople are unfailingly productive. Unfortunately, ...

Transformational changes have taken place in sales over the past two decades. One, B2B buyers now research online—meaning sales organizations don’t have the same visibility into their problems and ...

In today’s consumer-centric retail and fashion market, data is king. And retailers and brands generate a lot of it. From sku-level product information to point of sale data, the numbers can help ...

I was watching a short video by Babson College Prof. Thomas Davenport on the Harvard Business Review website recently and found it to be a good, simplified explanation of analytics. (Stop! Don't swipe ...

Our brains are constantly required to rapidly make complex decisions. For example, your team is approaching the deadline for a product launch, and it becomes apparent that you won’t be able to meet ...

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

SILICON VALLEY, Calif.--(BUSINESS WIRE)--Bluefly, a pioneer in ecommerce and leading online fashion destination with over 2,500 brands, has partnered with DynamicAction to invest in the SaaS ...

Prescriptive analytics has become a real competitive advantage for marketers. Here's why. Analytics has long been the backbone of marketing success. Analytics enables marketers to make data-driven ...