B2B marketers are often pushed and pulled between opposing forces, leading to murky data strategies and unclear marketing goals. With regard to data, B2B marketers often are under pressure to expand ...

Marketing ethics refer to a set of moral principles that guide the behaviour of individuals and businesses involved in advertising and selling goods and services. Since it is important for most ...

It’s no secret that, for businesses and individuals, communicating is easier than ever today. The availability of dozens of “mainstream” communications channels, coupled with readers’ insatiable ...

Jen McFarland, CEO of Women Conquer Business, features in the new documentary Click the Link Below, which explores the ...

In today’s social-media landscape, influencer marketing is key. Whether your brand sells luxury items or mass-consumption goods, influencers have the potential to build authentic connections with your ...

Mo Cherif is the senior director of Gen AI at customer experience management company, Sitecore. At a time when consumers are demanding more personalised, seamless and responsive interactions with the ...

In an aggressively competitive market environment of today, the pharmaceutical companies need to concentrate on smaller cities and rural areas to increase sales of their products and newer strategies ...

There's a risk that marketing teams might become overly dependent on automated insights, sidelining the human element that often catches what AI cannot. The role of artificial intelligence (AI) in ...