An exploration of the importantance of establishing ethics in artificial intelligence and marketing. Artificial intelligence is here and to be successful and effective, AI needs empathy to and for the ...

Using words and phrases that make your small business sound attractive and enticing, even when your message uses phrases that exaggerate and inflate, is common in the marketing world. But ethical ...

Ethical standards for business are important, particularly in the age of the internet, where information is accessible to anyone and may remain online indefinitely. False advertising is a familiar ...

Because organizational support for ethical conduct is valued highly in personal selling and sales management, ethics training, functioning through a company's ethical values and culture, should prompt ...

Marketing, like any other area of business, has a certain level of ethics that marketers need to follow. There are some more common areas where marketers fail in their ethical attempts at marketing.

In today’s social-media landscape, influencer marketing is key. Whether your brand sells luxury items or mass-consumption goods, influencers have the potential to build authentic connections with your ...

While there is an abundant academic literature on professional codes of ethics, there appears to be few devoted to assessing the compliance of management research with such codes. This article ...