Email marketing is still an important tool for businesses to connect with their audiences, no matter what internet marketing gurus on YouTube might tell you. With 4.48 billion email users worldwide, ...

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...

In the age of TikTok and text messages, email marketing remains one of the most cost-effective ways for brands to engage with customers. But with every company on the planet fighting for space in each ...

What marketing tactics offer the best return on investment in 2026?

In an apparent effort to stem the tide of bogus spam complaints, email marketer David Linhardt and his company e360insight last week launched a salvo in the battle against people who claim "spam" and ...

Emma reports that AI can streamline email campaign creation, enhancing efficiency while preserving human oversight for strategy and personalization.

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Email marketing is very forgiving. You send messages to your list. Some are read, some are not. Some get responses, some don't. The key? Don't let today's failure define you: Always be testing. Email ...

A look back at this year’s trends in email marketing and what to look forward to next year. It’s been a strange year for digital marketing. Between the switch to GA4 and the wider implementation of ...