Add Yahoo as a preferred source to see more of our stories on Google. (Photo Credit: Getty Images) Whether you love them or hate them, the role of the Elf on the Shelf has expanded to creative ...

For as long as twin sisters and co-creators of popular children's book "The Elf on the Shelf" Christa Pitts and Chanda A. Bell can remember, Santa's little helper, an elf, has been a part of their ...

‘Elf on the Shelf,’ brainchild of Marietta family, celebrates 20 years. It’s now a worldwide holiday phenomenon. Christa Pitts (left) and Chanda Bell, sisters and co-CEOs of The Lumistella Co., which ...