Christmas magic is sneaking back into your home! It’s that time again for your mischievous little scout elf to come for a visit. Whether you’re a veteran elf parent or this is your first December ...

HarperCollins Children’s Books has secured the global rights from the Lumistella Company to publish 11 books tied to the Elf on the Shelf universe over the next five years, starting with three titles ...

While "The Elf on the Shelf" is an exciting activity for kids, it can get a little tiresome for the parents, moving the elf each night. Bell said that she understands that the holidays come with a lot ...

You’ve probably seen an elf on the shelf online or in your friends’ homes. At this point, it’s become a Christmas tradition in many families. Elves have always been a part of the holidays, but if ...