Average order value (AOV) isn't just a metric; it's a cornerstone of business growth. In e-commerce—an industry my agency helps with digital marketing—AOV measures the average amount of money a ...

If you want to gain new customers and increase your revenue, you need to have a strong e-commerce marketing strategy. A ...

Artificial intelligence is an integral part of the future of ecommerce. Profitable companies will understand how to make technology work in tandem with human counterparts rather than give in to fear ...

Michael Kliger, CEO of LuxExperience, explains how the group drives luxury e-commerce growth through execution, customer ...

Search Engine Land » Platforms » Google » Google Ads » Google Shopping ads » Article Share This year has been one of the most uncertain and capricious years ever for eCommerce. As businesses look to ...

Retailers should use a data-driven approach to develop their marketing strategies to succeed in today’s volatile economy Current tumultuous economic conditions are disrupting the retail landscape by ...

In years past, the term “peak season” has typically referred to the higher sales, and in turn the higher profits, retailers see in late Q4. But now that data on every aspect of our businesses is ...

Read about the unique challenges for the second-hand ecommerce market, accounting for fast-moving stock and five strategies to try. The market for global resale apparel alone reached $227 billion in ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In today’s world, implementing a digital commerce strategy is imperative to B2B revenue ...