While mainstream media channels were earlier considered the primary destination by brands for digital marketing of inspiration, consideration, and conversion, that is no longer true today. With ...

Over the past five years, worldwide spending on digital media marketing grew to USD 95.7 billion by 2012, with a CAGR of just over 15.5% during 2008-2012. Through to 2017, budget allocations to ...

Retail media networks (RMNs) let brands reach shoppers directly through retailer's digital platforms. RMNs offer scale, insights, and built-in trust with both brands and consumers. DoorDash Ads and ...

Media usage across both digital and traditional channels increased 2.4% globally in 2024, for an average of 57.2 hours a week, according to recent research by PQ Media. This increase was largely due ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. This is the golden age of advertising. Brands have more channels to reach consumers, more ...

Dentsu is beta testing the unified workflow for bidding on ad inventory across digital and traditional channels.

Toronto, Ontario--(Newsfile Corp. - December 19, 2023) - Gamelancer Media Corp. (TSX: VRTS) (OTCQB: GAMGF) (FSE: P93) (dba Vertiqal Studios) (the "Company") is pleased to announce it has closed a ...

Women’s Rugby World Cup England 2025 lit up social and digital media across the globe. With cultural relevance and authentic personality at the heart of a deliberate strategy to grow rugby’s global ...