Forbes

How To Define And Build A Business Category

Building a business is one thing; building a business category is another. When your business falls outside of current market definitions or significantly expands on them, leaders may see an ...
Inc

The Best Companies Define and Own Their Category–Here’s How You Can Too

We are surrounded by hyper connected devices and advanced systems with lots of cognitive intelligence (IQ), but no emotional intelligence (EQ). At Affectiva, we envision a world where our devices can ...
Business Wire

Interior Define Launches into the Bedroom Category with Customizable Furnishings as it Continues its Evolution into a Whole Home Destination Brand

CHICAGO--(BUSINESS WIRE)--Today, leading direct-to-consumer, customizable furniture brand, Interior Define, announced its debut into a new category of home, with the introduction of customizable ...
FoodBusinessNews

Upcycling on the upswing as advocates formally define the emerging category

KANSAS CITY – Momentum is building behind the upcycled food and ingredient movement as the recently formed Upcycled Food Association (UFA) has defined the concept and its members are set to promote ...
Robb Report

American Single Malt Whiskey Finally Has a Legal Definition From the Government

The point of the definition is to protect and define the American single malt category in the same way that bourbon, rye, and other types of American whiskey are. The American Single Malt Commission ...
FoodNavigator

Basic aromas? Researchers define ten categories of smell

While there are currently five recognised 'basic tastes', there are likely to be ten basic categories of odour - and identifying them could benefit industry, according to a new study. Writing in PLoS ...