At AT&T, we’ve learned that customer obsession is the North Star guiding every decision, every innovation, every interaction. This commitment has reshaped how we think, operate, and grow—not overnight ...

Dr. Francis Goh has been an innovator and technical expert a strategist, board member, leadership mentor and sought after ...

Here are the core strategies I’ve used as a founder and CEO to build and maintain an award-winning service at scale — an ...

The shift to intelligent CX represents a fundamental evolution from viewing AI as a collection of tools to seeing it as the ...

Despite its central importance to the success of every business, customer experience is rarely implemented as effectively as it could be by leadership teams. This happens because customer experience ...

Prioritize customer needs. A customer-centric approach can help you use customer expectations to guide your CX decisions. Create a service strategy framework. Use AI-powered customer support to ...

Baugh shares her marketing philosophy and vision for the aftermarket’s future, from AEO to customer-driven strategies.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the dynamic food and beverage (F&B) industry, enhancing customer engagement is an ...

A customer can be exposed to a brand through various touchpoints and channels depending on their individual journey and the brand's marketing strategies. For example, interaction with a brand’s ...

Explore the world of marketing automation and revolutionize your approach. Learn how to optimize strategies that drive growth ...

How many times have you heard the saying “put your customers first” in your life? Businesses that do this often have the winning card in a competitive game. In the software service sector, customers ...

A 2018 survey by Gladly found that 68 percent of customers say they’re willing to pay more for products and services from brands known for providing good customer service. Providing outstanding ...