When you are running an online advertising campaign, you are facing an inherent challenge that has frustrated many. People don't really like to click on ads. In fact there are many tools out there ...

These cryptic words, presented in a 468-by-60-pixel image, appeared 30 years ago in the online edition of Wired magazine. This first banner ad invited users to “click” in an era when advertising was ...

The six tools include Google Display Network but also less heralded apps such as Bannersketch and MyBannerMaker.com. “If you’ve ever needed to create a simple banner ad, you might want to try one of ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Will Braithwaite, marketing manager at Jun ...

Microsoft has introduced the Retail Media Creative Studio supported by generative artificial intelligence (GAI) to create banner ad creatives in seconds based on a product’s web-based link or URL. The ...

Marketers across the U.S. will spend $42.3 billion on digital advertising this year, research firm eMarketer estimates, and digital display advertising will account for $17.6 billion of that. That's ...

This article was taken from the June 2013 issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and get your hands on ...

Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from ...