Chipotle Mexican Grill is the next big brand to venture beyond the limits of earthly marketing and into the vast metaverse. For Halloween this year, the fast-casual chain is offering a free “boorito” ...

Picking an avatar in Roblox is one of the best parts of the game. There's a variety of pre-made characters you can choose from on the Roblox Store, or you can even choose to design your character by ...

Hot Topic – a retailer that will be very familiar to those of you who had Green Day or My Chemical Romance phases in middle school – is aiming to position itself as a tech-savvy brand by launching a ...

Paris Hilton, the self-styled “Queen of the Metaverse,” launched an event on Monday celebrating Halloween inside of Paris World, a virtual experience in Roblox that was developed by her company 11:11 ...