Google announces several updates that will help provide site owners and advertisers with relevant data when cookies aren’t available. The new privacy-safe tracking methods, which don’t involve ...

Google on Thursday announced privacy features that allow marketers to gain insights in Google Analytics and other measurement products without the use of third-party cookies and identifiers.

Clym reports that HIPAA requires explicit authorization for sharing health data, not just cookie consent, highlighting gaps in current practices.

Google Analytics 4 introduces new features in 2024, including the Protected Audience API, to adapt to the phasing out of third-party cookies while enhancing AI-driven business insights. The Protected ...

Google introduced Google Analytics Consent Mode in beta last fall to help brands manage the consent a consumer grants a given site. Here's how it works. Data privacy regulations have brought consumer ...

Google Analytics 4 has a new consent setting section that is now available to all users globally. The platform added this feature in preparation for the enforcement of Google’s EU User Consent Policy ...

The digital marketing world is currently facing a massive upheaval as traditional tracking methods crumble. With the s ...

NEW YORK, April 24, 2025 /PRNewswire/ -- BigID, the leader in data security, privacy, compliance, and AI data management, today announced that its Consent Management Platform (CMP) is now certified by ...