Streaming platforms have long relied on a captive-audience advertising model that interrupts viewers and increasingly drives ...

The growth of ad-blocking software on desktop and mobile platforms has become a hot issue in the marketing industry. The popularity of these apps and browser add-ons appears to indicate a growing ...

If you’ve ever watched television, you’ve seen plenty of drug ads. They urge you to take Lunesta to get to sleep, Lyrica to battle aches and pains, Cymbalta when “depression hurts.” And if the ...

There’s a story I keep reading in the trades, and I want to analyze it because I don’t think it’s fully accurate. It’s the story about how consumers hate AI-generated ads. I don’t think consumers hate ...

Of the 5.3 trillion impressions served in the United States, 3 of 10 were never even seen, according to a recent research report from comScore, titled: Digital Future in Focus report for 2013. Clearly ...

Ad fatigue negatively impacts viewers' purchasing decisions, with 61% of participants to a survey released this week saying they are less likely to want to buy products or use services from the ...

Free" streaming, but live sports remain filled with commercials, sponsor overlays and branded integrations. Here’s why ...

Ads on streaming platforms are influential in the decision-making process for product or service purchases. Eighty-three percent of respondents of the ‘Consumer perceptions of ads on streamers survey ...

Marketers and consumers don’t prefer the same ad platforms: What does this mean for brands? Kantar’s Media Reactions 2025 study, which surveyed over 21,000 consumers and around 1,000 senior marketers ...