What motivates consumers to make ethical choices such as buying clothing not made in a sweat shop, spending more money on fair-trade coffee, and bringing their own bags when they go shopping?

The most effective campaigns to encourage ethical consumption are those that take place at a collective level, such as the creation of fairtrade cities, rather than those that target individual ...

Every product has a narrative. Someone harvested its fibers or manufactured it in a factory. Someone created the design. Someone calculated its value, demand and supply. Someone carried it. Someone ...

Shopping is no longer simply buying new things; now, it’s voting with our wallets for products that align with our values and ...

Ethical consumption, and consumer willingness to pay more for ethical products, is motivated by a need to turn emotions about unethical practices into action, say researchers. It may seem obvious, but ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More This article was contributed by Varun Kabra, CMO of Proton. Consumers ...

“Rogue actors and even governments have taken advantage of user trust to deepen divisions, incite violence, and even undermine our shared sense of what is true and what is false. This crisis is real.