Color psychology in marketing and branding plays a crucial role in shaping consumer perceptions and influencing purchase decisions. From calming blue to energetic red, colors call forward emotions ...

A few weeks ago I went shopping for some new shirts. Surprisingly, a marketing lesson lurked in this shopping spree. I didn't have a big plan and was browsing options in a few local stores. That day I ...

Artisan Colour, a leader in commercial printing and color management, announced its acquisition of MarComm, a digital marketing agency known for its sophisticated cross-channel strategies and advanced ...

(MENAFN- EIN Presswire) EINPresswire/ -- In the constantly evolving landscape of advertising, color remains one of the most powerful tools for shaping perception and driving response. From billboards ...

A careful curation of colors in the workplace environment is proven to improve mood and productivity. And color psychology is just as powerful a tool for marketers. The Institute for Color Research ...

Not only do colors make things look great, they have a psychological effect on people. For instance, red is a color that makes people feel excited, while pink, which is in the red group, has a calming ...

Which feelings and reactions do different colors tend to evoke with audiences? An infographic (below) from Giraffe Social Media explores the psychology of six colors commonly used by marketers: red, ...

CLINTON, Tenn.--(BUSINESS WIRE)--For the third year in a row, Techmer PM LLC, a leading North American compounder and materials design firm, is partnering with Color Marketing Group ®, the premier ...

Sherwin-Williams is shaking up expectations around color-of-the-year trends by honoring its least-popular hue, called Kingdom Gold, according to a news release. The paint brand enlisted Dapper Dan to ...