Colgate Sensitive Pro-Relief Toothpaste, 2.0 oz, is formulated with arginine and calcium carbonate to help seal exposed dentin tubules and relieve sensitivity while providing fluoride-based cavity ...

The 75 ml tube is positioned internationally as a standard household size for adult sensitivity toothpaste, roughly equivalent to a mid-size tube in many markets.75 ml fill volume The paste uses a ...

This article was taken from the May issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and get your hands on loads of additional content ...

The National Advertising Division (NAD) of the Council of Better Business Bureaus has recommended that Colgate-Palmolive modify or discontinue certain advertising claims for its Sensitive Pro-Relief ...