The drive-thru has been a cornerstone of the quick-service category for well over half a century. For much of that time, the model remained largely unchanged. Cars pull in, place an order, pay, pick ...
As retail and quick-service restaurant (QSR) brands expand their digital capabilities, a familiar challenge continues to surface: fragmented customer journeys across mobile apps, drive-thru lanes, ...
A person receiving bag at drive-thru window - NewJadsada/Shutterstock In 1948, In-N-Out Burger became the first fast-food chain to roll out a real drive-thru system, powered by Harry Snyder's two-way ...
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