This visualization compares the market share of 13 car colors in 1996 and 2025, revealing which colors gained and lost the most ground. The data for this visualization comes from ...

When picking out a car, color might not be thought of in the same vein as reliability or specs. Still, it can affect how we perceive our own vehicles, as well as how other drivers may see us.

Avoid a gold-colored car if you play the long-game when it comes to your vehicle’s value and perhaps think about gray if you want to play it safe. Those are just a couple takeaways from new iSeeCars ...

Car color affects resale value by more than $5,000 after three years, according to a new study. Here's which colors hold value best — and which lose the most.

The latest iSeeCars Color Study shows colorful cars are half as popular as they used to be, with grayscale colors moving from 60 percent to 80 percent of market share between 2004 and 2023. This study ...

Forbes contributors publish independent expert analyses and insights. Michael Harley is a leading automotive industry expert and analyst. A recent study by iSeeCars.com reveals that the color of your ...

Grays of various shades — white, black and gray itself — are dominant in the automotive colors landscape now, while cars that are deemed “colorful” — blues and reds, golds and browns — continue to ...

(STACKER) – Take a stroll around a vintage car show, and you’ll see pops of color everywhere. You might spot a 1969 Plymouth Roadrunner in bright yellow, a common color in the muscle car era, or a ...

Daud Gonzalez is a lifelong car enthusiast and automotive writer with a specialty in modified and race-ready rides. He spends most of his time modifying his cars and ruining them in the process. He is ...

The choice of a car color is pretty much black and white. Literally, for the most shoppers. A new study by online car marketplace iSeeCars looked at over six million used car sales this year to ...