After years of consulting brands and entrepreneurs, I’ve heard lots of requests to make branding easier to understand. When people ask about branding, what it is or why it’s important, I feel like I’m ...

This post is geared towards B2Bs building their brand strategy for the first time and/or wanting to get to market quickly, but it can also be used by businesses wanting to rebrand or go to the next ...

When building a brand strategy, marketers and their agency partners have many models, approaches and templates to help guide their strategy development. Marketing industry literature is rife with ...

Whether it’s for your own business or for your clients, targeting a local market can be difficult. For one, you have to have a solid understanding of the scope of your local market and how your ...

Our brand strategy is like the script for our creative expression: It guides our decisions and gives us a framework for telling our story consistently. It’s embodied in a useful set of tools and ...

I’ve argued before that understanding contemporary culture is a competitive advantage. However, it's important to admit that, in and of itself, culture doesn’t directly solve business problems. So ...

It's a mouthful, but a branding marketing research strategy is a vital element in your business plan. Without an effective branding marketing strategy, you'll be floating aimlessly in the vast ocean ...

This template will help make the process of creating your brand strategy much clearer and more effective. Step by step the template shows you how to put together a detailed and authoritative strategy ...

This template will help make the process of creating your brand strategy much clearer and more effective. Step by step the template shows you how to put together a detailed and authoritative strategy ...