Licensing is the process by which an intellectual property owner (or brand licensor) effectively “rents” its property to a trusted partner in an effort to extend the brand identity to new products and ...

In a world where brand equity can make or break business fortunes, one strategy stands out as a game-changing accelerator: brand licensing. Brand licensing is a key pillar of many business strategies.

With its biggest ever European audience to date, this year’s BLE has been deemed a major success, seeing an 8% growth in French, Italian, German and Spanish visitors. Brand Licensing Europe has ...

Brand license agreements can drive business growth and brand recognition. By granting rights to use, develop, and commercialize technology and other IP (such as trademarks), license agreements enable ...