When I first saw this ad for MAC’s new “Strength” collection, it kind of stopped my in my browsing tracks. What an incredible figure that woman has — and what a striking image for a mainstream ...

A new cosmetics ad by MAC has had the internet aflame for its bold interpretation of female beauty. Serbian-American bodybuilder Jelena Abbou stars in the latest advertising campaign for MAC, titled ...

GoDaddy burst onto the Super Bowl commercial scene nearly a decade ago and generated a lot of reaction—both positive and negative—due to its edgy advertising style. This year's Danica Patrick spot ...

Danica, is that you? Danica Patrick may have an athletic body, but the NASCAR racer has taken it to a whole new level for a 2014 Super Bowl ad. The 31-year-old driver was photographed in a bodybuilder ...

Not suprisingly, Patrick's drastic new look comes courtesy of a muscle suit and not from hours spent working out ridiculously at the gym. Although, had it actually been the latter, that would have ...

While most marketers, rightly, look to build on the once-a-year mass audience opportunity afforded by the Super Bowl, fewer of them actually end up creating something that stands on its own as ...

While most fashion and cosmetics companies almost always use waifish models in their campaigns, MAC has gone a completely different route by featuring bodybuilder and fitness model Jelena Abbou in its ...