Ten years from now, blockchain will not be the relatively unknown phenomenon that it is today. By then, I believe most businesses will have adopted the technology, developed systems on the platform ...

We've heard about the hype and potential of blockchain in many industries, but - marketing? Barb Mosher Zinck explains why she finds blockchain's marketing impact potential deserving of a closer look.

Every business in the world needs to generate awareness of its products and services. Some companies do this over years of marketing campaigns, slowing winning customers and building their brand from ...

How can blockchain help marketers? Well security, transparency and accuracy of your customer data is a good start. Is it hype or the next big thing? Blockchain may be a relatively new technology, but ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Like the Internet, social media, and mobile before, blockchain ...

When blockchain — and cryptocurrencies like bitcoin and ethereum that are powered by the distributed ledger technology — reached a feverish peak of hype in second half 2017, marketers couldn't help ...

If you’ve been a CMO for the past five years, you remember those times when entrepreneurs looked at blockchain through hype-filled eyes. Some regarded it as an opportunity to make big bucks, while ...

Cost efficiency: Transactions on blockchain can be executed for less than a penny, much lower than traditional digital or physical advertising methods. Direct engagement: Notifications are sent ...

Marketing is one of the many fields that have seen a huge impact from blockchain, and we’re likely only seeing the tip of the iceberg too. As the technology around blockchain continues to improve, ...

In modern business, there are no areas left where blockchain enthusiasts will not try to use the technology. Distributed ledger technology is used in logistics, manufacturing, games and in facial ...

Few technologies promise to have an impact on the marketplace as tremendous as the blockchain technology. Though many professionals in the search marketing industry are still entirely unfamiliar with ...