SEATTLE--(BUSINESS WIRE)--A new book published April 29, 2025, promises to disrupt the advertising industry's status quo and potentially save marketers millions of dollars annually. Hacking ...

A board director at one major advertising firm who did not want to be named said the crop of contract reviews represent a “watershed moment” for Madison Avenue — a reference to the world’s biggest ad ...

The Federal Trade Commission is approving a merger of big advertising agencies after extracting an agreement that the combined firm won’t lead or participate in any advertising boycotts based on ...

Ad agencies are under threat, as platforms automate and AI replaces people, leading to massive change: layoffs, reorgs, mergers, new leadership, new tech and new pecking orders. In the past year, IPG ...

This is read by an automated voice. Please report any issues or inconsistencies here. From major campaigns to the upcoming big game, advertising agencies are at the forefront of many major multimedia ...

A key stock-market theme of 2025 has been the slide in shares that stand to lose out from advances in artificial intelligence, chief among them being advertising agencies.

It’s not just us painting a dismal picture for agency networks. A few weeks ago, Mat Baxter referred to them as facing an ...

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It may have been all smiles at Cannes, but behind closed doors the future of AI poses a huge threat to ad agencies, writes Paul Armstrong Cannes wrapped last week with sun, celebration and (Meta) ...

Forbes contributors publish independent expert analyses and insights. The author of many tech books, Michael Ashley covers AI and Big Data. You have to hand it to infomercial hosts. It’s not easy ...