Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. This era of digital marketing is dominated by reporting dashboards and the mountain of ...

Podcasts aren't only for B2C companies. In 2023, they will become a top channel for B2B content. Almost half of B2B decision-makers say they use podcasts to get business-related content that ...

Like most B2B organizations, we are constantly analyzing our audience for our Demand Gen Report publication, as well as our B2B Marketing Exchange event. Given our unique focus on B2B and performance ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Albert Einstein famously defined insanity as doing the same thing over and over again and ...

If your B2B marketing strategy looks the same as it did last year, your pipeline may already be suffering. In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to ...

B2B marketing is ever-changing, but no one cares about sales and marketing alignment, demand waterfalls or digital transformation anymore. B2B marketing is ever-changing, but I know this for sure: No ...

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! "We may need to think a little bit outside the box of what kinds of influencers there are," says Agorapulse's Mike Allton in ...

Agentic AI – artificial intelligence that can make decisions and take actions with minimal human input – has quickly become one of the most talked-about innovations in B2B marketing. Promising to ...

What are the latest successful ways for B2B brands to connect and nurture leads with their audiences on social media? Those crafting B2B social media marketing programs should consider employee ...

The networking site’s move into creator-led shows isn’t just another content initiative – it’s a response to a fundamental shift in how B2B buyers consume information and why marketers can’t afford to ...