The History of Overdoing It” uses humor — and a stuffy academic narrator — to implore young men to take a subtler approach to ...

The brand is rolling out a new bottle with a more controlled sprayer to help consumers stop overdoing it.

Unilever men’s grooming brand Axe partnered with Dutch DJ and producer Martin Garrix on a new music video “Burn Out,” created in partnership with Axe’s global creative agency 72andSunny Amsterdam, Ad ...

AXE Body Spray has had a surprising amount of marketing success with making a variety of fictional women lust after its musky scent — but apparently, those women are not the only demographic within ...

If you were a teenage boy in the early 2000s, there's a good chance you wore Unilever's Axe Body Spray at some point. "The idea that you spray this on and you get the girl is sort of nonsense, really.

How do you engineer a virtually unbeatable grooming product for men--and now women--that promotes passion? The answer isn’t in the chemistry. It’s in the marketing. The Axe World Descends Into ...

Axe is set to drop a limited run of a free Dogecoin-themed body spray dubbed “Dogecan,” which is described as exhibiting a “dank musk.” Popular male grooming product manufacturer Axe is set to launch ...