In January 2026, Austria Tourism partnered with Vienna agency Wien Nord Serviceplan to launch the NON-DISCLOSURE AUSTRIA campaign. The idea asks travelers to sign a symbolic non-disclosure agreement ...

Plansee already looks spectacular from the shore, but the Schönjöchl hike turns it into something unforgettable. With ...

For European tourist offices nowadays, the road to self-promotion is a delicate balance. Yes, they want to lure visitors to their destination, but they also want -- or should want -- to protect their ...

It’s been declared the most beautiful village in the world; it’s a UNESCO World Heritage Site; and it is said to have inspired the setting for Disney’s blockbuster Frozen. Welcome to Hallstatt, ...

After a little over six years, Mr. Arthur Oberascher, CEO of the Austrian National Tourist Office (ANTO), welcomes Ms. Petra Stolba as his successor to further foster Austria’s position in the ...

If you or one of your clients is searching for a European destination that is a teeny-tiny bit less touristed yet still filled with all the magic of Europe, then it's time to start thinking about ...