Here is a timeline of key events in American Girl history, including release dates for the first eight historical dolls.

It all started when founder Pleasant Rowland took a trip to the gift shop at Colonial Williamsburg ...

American Girl mania took over our newsroom on one Wednesday in April. But why do the dolls still resonate with so many people ...

CLEVELAND, Ohio – At 9 years old, I wanted an American Girl doll more than anything. And on Christmas morning 1989, I was overjoyed to discover Kirsten Larson under the tree. Kirsten was a Swedish ...

The American Girl brand has posted five consecutive quarters of sales growth, but sales have fallen from their peak in the mid-2010s. The brand’s stabilization comes as parent company Mattel faces ...

American Girl announced Raquel Reyes as its "Girl of the Year" for 2026. Raquel is a 10-year-old of mixed Mexican American heritage from Kansas City, Missouri. Raquel Reyes, Samantha Parkington, ...

American Girl is playing around with a classic. To mark its 40th anniversary, the toy company has given its iconic line of Historical dolls a makeover to fit in with contemporary times as part of the ...

This year's doll comes at a special time for the brand, ahead of American Girl's 40th anniversary and the 25th anniversary of Girl of the Year American Girl has a very special Girl of the Year! PEOPLE ...

ELEC copy Purchased from the NMAH Library Endowment. Contents Dedication; Acknowledgments; Contents; List of Figures; Chapter 1: Introduction: Unpacking America's Doll; Overview; In the Business of ...