Generation Alpha is the largest generation ever. Totaling two billion children, it encompasses anybody currently aged 0–15 years old—those born between 2010 and 2025. This is the first fully digitally ...

For years, young people have been caricatured as attention-seeking and obsessed with online popularity. But new research suggests the next generation is moving in a very different direction, ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. This voice experience is generated by AI. Learn more. This ...

Technology moves fast. Culture moves faster. As Gen Alpha, the first fully digital generation, comes of age, they’re challenging brands to rethink what designing for the future really means. For years ...