The results of a nationwide online survey of U.S. adults conducted by Harris Interactive in August, 2006, finds that 26% of current mobile phone subscribers say they would be willing to watch ...

SAN FRANCISCO (Reuters) - Yahoo Inc. is to begin delivering graphical ads to mobile phones as part of a test of how it can extend corporate brand marketing on the Web into the wireless market, the ...

Microsoft began displaying advertisements to mobile users of its MSN site in the U.S. on Monday. Paramount Pictures and Jaguar Cars North America are among the first companies to advertise on MSN ...

They're not supposed to call or send a fax to your home. E-mail may soon be off limits, too. So, spurned marketers are now training their sights on cell phones. But they won't call you. They're ...

PARIS, June 29 (Reuters) - Advertising on mobile phones should really take off within two to three years, driven by new applications on smart phones and the growing popularity of social networks such ...

Helsinki - I have spent the better part of the week touring media and technology companies here in Finland and interviewing regular folks - especially college students. Why? Because this lovely ...

There was an old ad campaign that went something like, "It's not nice to fool with mother nature." And I believe the perpetrator of this crime was quickly zapped by lightening. Google's rumored Google ...

The spam messages that have long plagued e-mail inboxes are now finding victims through a much more personal route: the cellphone. Text messages are the latest tool for advertisers and scammers to ...

When Motorola introduced its first mobile phone in 1984, the company hoped for a buying frenzy. But even the best marketers couldn’t have predicted the success of mobile phones. Today, mobile phones ...