Building trust has also become a more popular goal for campaigns, according to analysis of data from IPA Effectiveness ...
The power of advertising extends far beyond selling products. Great campaigns can shift cultural perspectives, challenge societal norms, and create lasting change that resonates decades after their ...
Microsoft Advertising recently expanded the power of Impression-Based Remarketing. Up to 20 source campaigns/ad groups can now be used to build an Impression-Based Remarketing list, a significant jump ...