SAN JOSE, Calif.—Roku has launched Roku Ads API, a fully open, self-serve developer platform for connected TV (CTV) advertising. The Roku Ads API gives developers direct access to Roku’s first-party ...

With the launch of an Ads API access yesterday, LinkedIn joined a very small club of social companies that allow developers of outside platforms to customize and sell into their paid media products.

Each minute of the day, Instagram users click the Like button on 1,736,111 photos. That’s a lot of eyes, and advertisers just can’t wait to get in front of them. Fortunately, for a select group of the ...

Meta has updated its Reminder Ad offerings on Instagram via the Marketing API, giving marketers who are creating Reminder Ads in third-party apps the same functionality previously available in Meta ...

Google is phasing out ad sharing in favor of asset-based formats, requiring advertisers to create unique ads per ad group. Google Ads’ ad sharing, which lets a single ad be reused across multiple ad ...

Google Ads has released a major version release for the Google Ads API, version 17. Version 17 includes preparation for resource usage policy changes, page size changes, batch reporting changes, more ...