Nike (NYSE: NKE) and Adidas (OTC: ADDYY) both underperformed the market in 2022 as inflation and other macro headwinds curbed consumer spending on discretionary products. Nike's stock declined about ...

adidas has outperformed Nike recently in total returns, despite both facing macroeconomic challenges and potential tariff impacts. Nike's heavy reliance on Asian manufacturing exposes it to ...

It was 2013 when Adidas first struck its deal with Kanye West and, at the time, the athletics giant was still within striking distance of rival Nike. Adidas made 14.2 billion euros that year (about ...

The continued rivalry between the brands shows they believe owning technological innovation is key to remaining competitive with each other, with Adidas claiming it was the first in the industry to ...

Nike and Adidas have settled a lawsuit over their respective knit footwear technology. In a lawsuit filed in December, Nike accused Adidas of making unauthorized use of its “game-changing” and ...

When was the last time both starting quarterbacks in the Super Bowl wore adidas cleats on the field? Better yet, when was the last time adidas dominated the conversation in football the way it has ...

NEW YORK/LONDON, Aug 17 (Reuters) - When England and Spain face off in Sunday's Women's World Cup final, there will be more than sporting pride at stake. A potential multimillion dollar sales boost is ...

Nike still has an overwhelming number of athletes, programs, plus the licensing rights to NFL uniforms. But after decades of attempts, adidas has made a well-coordinated blitz into American football ...

Zinedine Zidane is the clear favorite to succeed Didier Deschamps after 2026. But one major obstacle could derail the plan: his lifetime deal with Adidas, while the French national team is tied to ...

With the upcoming NBA season looming, a handful of new basketball signature shoes will make their debut this weekend. This includes LeBron James' Nike LeBron 23 as well as Anthony Edwards' Adidas AE 2 ...

Nike expects its revenue growth to accelerate again this year. Adidas’ growth is cooling off as it faces macroeconomic headwinds while nursing self-inflicted wounds. One of these athletic footwear ...