Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially conscious” or ...

The ad giant has encouraged its workforce to embrace AI tools and is investing in training to ensure workers understand their ...

The annual World Creative Rankings benchmark the campaigns, creatives and companies that were most awarded in the ad industry’s major global awards shows in the previous calendar year. They are ...

Omnicom on Tuesday unveiled the Omnicom Advertising Group (OAG), a new structure that aligns its creative agencies globally under one leadership team. Troy Ruhanen, formerly CEO of TBWA Worldwide, ...

Production companies are hiring AI directors and using the tech more as clients increasingly request it. Geico, one of the nation’s largest auto insurers, has launched a review to expand its creative ...

From a simple conversation to an hours-long brainstorming session, deciding an agency’s name isn’t always made in the heat of ...

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Alex Cooper has a hit podcast, a media network, a $100 million deal with Sirius and a line of hydration drinks. Now she has an advertising agency to her name, too. The podcaster who rose to fame ...