With 1,600 horsepower on tap, the Koenigsegg Jesko Absolut was already fast, but software updates have helped it set new ...

Koenigsegg has delivered another reminder that internal combustion is not finished at the sharp end of hypercar performance.

Koenigsegg's Jesko Absolut just outran the world's fastest hybrid and EV hypercars—with nothing but twin turbos and ...

No all-wheel-drive grip. No electric assist. No prepped-surface trickery. Just a jaw-dropping 8.54 second quarter-mile time ...

The pop icon and Absolut are collaborating for a Pride-themed creative campaign that features cocktails and events ahead of the July release of Confessions II.

Forbes contributors publish independent expert analyses and insights. John Kell is a writer who's covered spirits for over a decade. Absolut vodka and Tabasco sauce are launching a new chili ...

Absolut has added Madonna to its long list of celebrated artistic collaborators ahead of her Confessions II album release.

NEW YORK, April 8, 2026 /PRNewswire/ -- Absolut is introducing new levels of flavor and heat to warm weather days with buzzy new festival and brunch experiences. Absolut returns to the desert as The ...

Fern Siegel , 51 seconds ago; Absolut Vodka put itself on the advertising map with its “Absolut Perfection” campaign, created ...

The espresso martini has picked up popularity recently, so much so that the buzzy vodka beverage has exploded into something of a phenomenon. Now, you can wear your love for it on your sleeve or at ...