In the basement of his home in a quiet Salem neighborhood, Matty Almendinger speaks to half a million people. Under the moniker “MattyTingles,” Almendinger, 34, has been a full-time YouTuber for five ...

If you've only just recently heard of ASMR thanks to the viral memes and trending topics associated with the online community, you may be surprised to learn that the first ASMR YouTube videos popped ...

She speaks in a low, patient whisper punctuated by a wide smile, her face inches away from the camera. Her voice is soothing and her eyes are warm. "Let me give you this shield potion," she says, ...

Lip smacking, turning pages and scratching — they're all part of a phenomenon called ASMR. We look at why millions are captivated by these "brain tingles." New York Times: "A.S.M.R. Videos Give People ...

Patrice Chateauvert can still remember one of the first times he felt "the tingles." He was in elementary school, listening to his teacher speak intently in a pin-drop quiet classroom, when a tickling ...