Forbes

Turning Her Facials Into ASMR Content Helped Make One Esthetician’s Spa A Multimillion-Dollar Business: ‘Changed My Life Completely’

Three years ago, an idea from a colleague changed Holly Tanella’s business—and her life—forever. In 2022, Tanella—who owns BOHO Med Spa in Allen, Texas—was speaking with her social media coordinator ...
City A.M.

ASMR is coming to the spa near to you

ASMR, or autonomous sensory meridian response, became the most searched term on YouTube in 2023, with a total of 79.5m searches. It’s an online powerhouse, redefining the way people think about ...
Los Angeles Times

Get your back scratched and hair brushed at this cozy ASMR massage studio in L.A.

ASMR, short for autonomous sensory meridian response, has ballooned in popularity over the past 15 years. Julie Luther, who built a massive YouTube and TikTok following with ASMR videos, offers ...
Business Insider

The last few years have left many of us touch starved. For some, face-touching ASMR videos are helping fill that void.

The pandemic has left many people isolated and craving physical intimacy. Touch-based ASMR videos are helping some touch-deprived people better deal with being alone. Fans of the genre say they find ...