The big conversation right now revolves around whether or not Xbox will return to "exclusive" games. It's a big decision.

Asha Sharma, executive vice president and chief executive officer of Xbox, has gone on record saying that yes indeed, 'memory costs will impact pricing' of Microsoft's next-generation game console.

Xbox's next console is shaping up to be the most honest disappointment in gaming history — Asha Sharma will look you dead in the eye, tell you it's going to cost a lot, and somehow still make you root ...

Following on from a busy few months with Asha Sharma in place, Microsoft announced a reversal in its Xbox Game Pass strategy; ...

Xbox execs Matt Booty and Asha Sharma say they're reevaluating exclusives, windows, and AI with the revival of Xbox consoles.

Microsoft’s gaming business is going back to its original name: Xbox. Four years after the tech giant changed the division’s ...

Today during an Xbox all-hands meeting, recently appointed CEO Asha Sharma reportedly announced to employees that the company ...

Xbox is moving toward a more open platform, focusing on player choice, customization, and creator freedom, with key decisions ...

A strategic memo from Xbox CEO Asha Sharma and Chief Content Officer Matt Booty lays out the division's vision, including a ...

Microsoft has restored the 'Xbox' brand and reduced Game Pass Ultimate prices while accelerating a cloud-first, cross-platform strategy that now reaches 500 million monthly users. Its 'Any Screen' ...

That naming is now being rolled back, with Microsoft drawing a clearer line between internal structure and outward identity.

Microsoft originally switched to Microsoft Gaming at the same time it announced its plan to acquire Activision Blizzard in ...