Microsoft drops the “Microsoft Gaming” name and rebrands back to Xbox, signaling a renewed focus on player engagement, ...

The big conversation right now revolves around whether or not Xbox will return to "exclusive" games. It's a big decision.

Xbox execs Matt Booty and Asha Sharma say they're reevaluating exclusives, windows, and AI with the revival of Xbox consoles.

Following on from a busy few months with Asha Sharma in place, Microsoft announced a reversal in its Xbox Game Pass strategy; ...

It's been a week of nothing but good news coming out of Xbox with the newly minted CEO Ashar Sharma hitting the ground ...

Microsoft’s gaming business is going back to its original name: Xbox. Four years after the tech giant changed the division’s ...

Xbox adds 28 handheld-ready games, including Hades II, NBA 2K26, and Tiny Bookshop, as more Game Pass titles gain portable ...

Today during an Xbox all-hands meeting, recently appointed CEO Asha Sharma reportedly announced to employees that the company ...

Microsoft originally switched to Microsoft Gaming at the same time it announced its plan to acquire Activision Blizzard in ...

A strategic memo from Xbox CEO Asha Sharma and Chief Content Officer Matt Booty lays out the division's vision, including a ...

Microsoft has been trying to launch an Xbox mobile store for years, but it has been counting on app stores opening up. is a ...

That naming is now being rolled back, with Microsoft drawing a clearer line between internal structure and outward identity.