And arguably the king among them is MrBeast, as his high-concept videos and stunts have made him the most-subscribed YouTube channel in the world. He's become so famous, in fact, he's raised millions of dollars for charity and produced his own TV shows,

MrBeast, aka Jimmy Donaldson, rose from a teenage YouTuber to the platform’s most-subscribed creator with viral challenges, massive giveaways, and global influence.

Beast Industries is on the hunt for a VP of agency partnerships to bring structure and scale to its relationships with top ad agencies.

MrBeast appeared in the auction to announce he was bringing a new Super Beware Advantage to tribal council, the details of which wouldn’t be revealed until then. Before this, Zac Brown, Billie Eilish,

If the person who plays the coin flip wins the game, that person will get immunity and an immunity idol. MrBeast in his larger-than-life way further adds that winning the coin flip will also increase the prize money to $2 million. But if they lose, they will be immediately ousted from the competition.

Here's our spoiler-filled recap of tonight's episode of Survivor 50, including who went home and the new advantage MrBeast brought into the game. 🔥 Don’t miss our weekly Survivor newsletter! Sign up to get Mike Bloom’s exclusive interviews with the players and the latest news about the show right to your inbox.

As the creator economy is a $250 billion industry built largely by young people with little to no prior leadership experience, some missteps are to be expected. The skills that make someone magnetic on camera—charisma, singularity of voice, obsessive drive—don’t automatically translate into good leadership.

A former MrBeast executive filed a lawsuit against her former employer, alleging sexual harassment and workplace gender bias.

MrBeast is suing a Canadian production company for $5M over a dispute tied to Beast Games, but the Toronto company has also countersued.

A former Beast Industries employee is suing MrBeast’s media production company after she was allegedly fired from her social media manager job upon returning from maternity leave and following years of what she described as sexual harassment and workplace gender bias.

Billionaire creator MrBeast reveals he has ‘negative money’ and zero work-life balance, reinvesting all profits into his $5 billion empire while working grueling 18-hour days to rival Disney’s scale.