Xbox CEO Asha Sharma has scrapped the 'Microsoft Gaming' name, restoring Xbox as the division's central identity in a sweeping strategic shift. Alongside the rebrand, Sharma has cut Game Pass prices, ...

Xbox Gaming wants to go back to its roots with a more affordable Game Pass and will re-evaluate its approach to exclusives in light of new data.

Two months into the job as Xbox CEO following Phil Spencer’s retirement, Asha Sharma launched an ambitious if somewhat vague ...

New Xbox CEO Asha Sharma says she's reconsidering Microsoft's position on exclusive games, though won't rush because "I want ...

Microsoft’s gaming business is going back to its original name: Xbox. Four years after the tech giant changed the division’s ...

Xbox CEO Asha Sharma just crossed sixty days in the job, and has tackled some big issues facing the platform already. But ...

Xbox execs Matt Booty and Asha Sharma say they're reevaluating exclusives, windows, and AI with the revival of Xbox consoles.

It's been a week of nothing but good news coming out of Xbox with the newly minted CEO Ashar Sharma hitting the ground ...

Microsoft is cutting Game Pass plan prices after fierce backlash from fans, but pulling new editions of a popular franchise ...

In yesterday's big Xbox statement from Asha Sharma and Matt Booty, there was a mention in one of the priority sections about ...

Microsoft is dropping Xbox Game Pass Ultimate from $29.99 to $22.99 a month, but future Call of Duty games will no longer be ...

Previously announced for launch in July 2024, the ill-fated Xbox Mobile Store seems to be dead, with all test URLs relating ...