Gen Z’s delayed homeownership is disrupting housing-driven retail, pushing brands to rethink growth and product strategies.

That was a question asked to an audience of hundreds of UC Berkeley students in November, during the final leg of the Turning ...

Young people are constantly editing themselves online, trimming anything that might come off as embarrassing. It's shaping ...

Many Gen Z women believe to build their careers properly, they must put romantic relationships on hold, according to a new ...

Gen Z isn't one generation: Research suggests it's two, split by the pandemic, and the younger half won't sit still. After ...

A 2025 Yale study reveals a doubling of cognitive issues in Gen-Z, posing a $1.3 trillion threat to the global economy.

After years of streaming dominance, younger audiences are returning to theaters in record numbers. If you’ve caught a movie ...

The latest NBC News poll found that Gen Z Americans have a negative view of Trump and a pessimistic outlook on the future of ...

Generation Z Americans (those between ages 18 and 26, as defined by the NAR) accounted for 4% of this year's home buyers.

Some members of Gen Z are feeling so pessimistic about the future of the country and modern technology that they want to hop ...

"The excitement around Parke reflects how this generation engages with fashion today," a spokesperson for Target told Yahoo.

Crocs have stayed firmly in rotation with Gen Z and Gen Alpha for one simple reason. They work for everyday life. Right now, ...