Microsoft is scrapping its corporate "Microsoft Gaming" brand to refocus on its core identity: the "Return of Xbox." ...
Microsoft’s gaming business is going back to its original name: Xbox. Four years after the tech giant changed the division’s ...
Xbox is undergoing a major reset, shifting from a console-focused brand to a global ecosystem built around several new core ...
Microsoft is set to bring its Gaming Copilot AI assistant to Xbox Series X and Series S consoles in 2026, expanding from PC, mobile, and handheld platforms. The move reflects a broader industry ...
Microsoft is cutting Game Pass plan prices after fierce backlash from fans, but pulling new editions of a popular franchise ...
Microsoft Gaming is out, Xbox is in--that's the message behind new reports that say that the Redmond tech giant is going ...