Coldplay’s latest album, Moon Music, is out now. Lately, the band has generated some attention by noting that this album, their 10th, will be one of their last, as they intend to only release 12 albums. Not only have they planned that, but the group knows exactly the sorts of albums they want their final two releases to be.

Within 10 minutes of the segment airing, Coffey said 31,000 people were shopping for copies of the album on the QVC website. For context, the current number one album in the US, Future's Mixtape Pluto, sold 129,000 copies in its first week on the charts.

Let's face it, the world needs a much-needed dose of positivity right now. It just all depends on whether or not you want it on such an industrial scale that it may elicit a sugar coma. Coldplay's betting the world can withstand their relentless approach to please with Moon Music.

The irony of Coldplay's dominance is that, according to many of their fans (including ones here at Exclaim!), they haven't released a good album in many years, making them more of a nostalgia act than proof of the continued popularity of rock bands.