“The proposed reforms aim to enable fair competition, generate more accurate and representative data, and ensure that the ...

While a section of industry watchers have welcomed the move, others have said that MIB making ratings 'free for all' weakens ...

The I&B ministry has proposed amendments to the Policy Guidelines for Television Rating Agencies, originally issued in 2014, ...

So far, TV rating operations in the country were led by BARC, which many saw as a monopoly. On Thursday, the ministry of ...

The ministry has also proposed reforms to address the industry’s longstanding demand for capturing CTV and multiscreen ...

I&B Ministry's new TRP policy draft proposes modernising TV ratings with multiple agencies, addressing current system gaps.

The Ministry of Information and Broadcasting proposes amendments to TV ratings guidelines, aiming to allow more players in ...

The firm is exploring the feasibility of multiscreen measurement with several partners, including DTH and cable operators as ...

Ministry of Information & Broadcasting has proposed an amendment to the TV rating agencies guidelines to welcome OTT players ...

Audience measurement norms eased: Meet the potential individual players Will it be a broadcaster or some DTH players who can see business sense in audience measurement, building upon the return ...

The Ministry of Information and Broadcasting has proposed amendments to the 2014 Policy Guidelines for Television Rating ...