Asha Sharma, executive vice president and chief executive officer of Xbox, has gone on record saying that yes indeed, 'memory costs will impact pricing' of Microsoft's next-generation game console.

Two months into the job as Xbox CEO following Phil Spencer’s retirement, Asha Sharma launched an ambitious if somewhat vague ...

Xbox CEO Asha Sharma just crossed sixty days in the job, and has tackled some big issues facing the platform already. But ...

Microsoft’s gaming business is going back to its original name: Xbox. Four years after the tech giant changed the division’s ...

Xbox execs Matt Booty and Asha Sharma say they're reevaluating exclusives, windows, and AI with the revival of Xbox consoles.

Xbox Gaming wants to go back to its roots with a more affordable Game Pass and will re-evaluate its approach to exclusives in light of new data.

Xbox's next console is shaping up to be the most honest disappointment in gaming history — Asha Sharma will look you dead in the eye, tell you it's going to cost a lot, and somehow still make you root ...

Xbox CEO Asha Sharma has scrapped the 'Microsoft Gaming' name, restoring Xbox as the division's central identity in a sweeping strategic shift. Alongside the rebrand, Sharma has cut Game Pass prices, ...

New Xbox CEO Asha Sharma says she's reconsidering Microsoft's position on exclusive games, though won't rush because "I want ...

Xbox CEO Asha Sharma has further discussed her thought process as it relates to exclusive games, saying in a new interview ...

Asha Sharma, an Indian-origin American, was appointed CEO of Xbox in 2026, succeeding Phil Spencer, marking a surprising leadership shift amid industry challenges.

Previously announced for launch in July 2024, the ill-fated Xbox Mobile Store seems to be dead, with all test URLs relating ...