Asha Sharma spent this week upending decisions made by her predecessor Phil Spencer and throwing Microsoft's strategy up in ...

Xbox CEO Asha Sharma just crossed sixty days in the job, and has tackled some big issues facing the platform already. But ...

Xbox Gaming wants to go back to its roots with a more affordable Game Pass and will re-evaluate its approach to exclusives in light of new data.

Two months into the job as Xbox CEO following Phil Spencer’s retirement, Asha Sharma launched an ambitious if somewhat vague ...

Microsoft’s gaming business is going back to its original name: Xbox. Four years after the tech giant changed the division’s ...

Xbox CEO Asha Sharma has scrapped the 'Microsoft Gaming' name, restoring Xbox as the division's central identity in a sweeping strategic shift. Alongside the rebrand, Sharma has cut Game Pass prices, ...

It's been a week of nothing but good news coming out of Xbox with the newly minted CEO Ashar Sharma hitting the ground ...

Microsoft wants Xbox to return to growth in 2027 using affordable hardware, content, and services, possibly indicating ...

Previously announced for launch in July 2024, the ill-fated Xbox Mobile Store seems to be dead, with all test URLs relating ...

Microsoft’s new Xbox CEO Asha Sharma has laid out a new strategy for what she describes as a “return of Xbox.” In a joint ...

Microsoft is scrapping its corporate "Microsoft Gaming" brand to refocus on its core identity: the "Return of Xbox." ...

New Xbox CEO Asha Sharma is reshaping the platform with a focus on reversing past missteps, addressing weak marketing, PC app performance, developer tools, and global reach. Her leadership coincides ...