New Xbox CEO Asha Sharma has quickly reversed unpopular decisions and energized the community, but faces steep challenges in marketing, PC presence, developer support, global reach, and exclusive content strategy. Sharma inherits a brand weakened by years ...

Xbox CEO Asha Sharma and Chief Content Officer Matt Booty have shared their new manifesto for Xbox to the public. The full letter is worth reading but we will point out the highli

Microsoft is cutting Game Pass plan prices after fierce backlash from fans, but pulling new editions of a popular franchise from the service. (AP Photo)

Xbox CEO Asha Sharma just crossed sixty days in the job, and has tackled some big issues facing the platform already. But there's much harder stuff to come.

In yesterday's big Xbox statement from Asha Sharma and Matt Booty, there was a mention in one of the priority sections about how they wanted to "stabilize Gen9 as a healthy and high-quality base", with Gen9 referring to the ninth generation of Xbox consoles in the Xbox Series X and Xbox Series S.

New Xbox CEO Asha Sharma outlines a plan to 'fortify Game Pass' as part of a pivotal shift at Microsoft's troubled gaming division.

Xbox CEO Asha Sharma explained how memory shortages caused by the current AI boom are impacting Project Helix.

We mentioned today as part of our coverage of the massive statement from Xbox leadership on the brand's future that Asha Sharma and Matt Booty had outlined four main priorities for the future, so let's dive deeper into each of those!