Amazon is seeking to dismiss a class action lawsuit alleging it misled Prime Video subscribers about charging them an extra fee in order to avoid watching ads on the service, arguing that plaintiffs "got exactly what they bargained for.

The tech giant cites its terms of service, which state that it "may choose in its sole discretion to add or remove Prime membership benefits."

Amazon is also adding shoppable ads to Prime Video in 2025, FT confirmed. The new ad format, which includes carousel ads, pause ads, and brand trivia ads—is being sold to advertisers as a new way to attract TV and movie viewing audiences that have become more elusive in the streaming age.

Amazon Prime Video is going to start showing even more ads. Earlier this year, Amazon started showing marketing on Prime Video. They were given a one-month warning about the introducing of the new advertising, which led to frustration among users, who were asked to pay an additional £2.99 if they did not want to see it.

Amazon is seeking to dismiss a class-action lawsuit filed by Prime Video users disgruntled over its addition of ads by default. In the Oct. 4 filing, the ecommerce giant pointed to its terms and conditions,