In 2019, Anta bought a controlling stake in Finnish athletics brand Amer Sports. The deal gave Anta control of Amer's companies, which included upmarket brands Arc'teryx and Salomon.

In the London Marathon, Sabastian Sawe was wearing Adidas when he broke the marathon world record, running sub-2:00 hours.

After months of rumors and speculation, the brand's top-secret new marathon shoe officially breaks cover, in its own way.

On the 547th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including how to digest a notable distance running record that fell over the weekend.

Adidas, which employs nearly 2,000 at its North American headquarters in Portland, is on a winning streak.

It’s a goal that Nike has chased for years and reportedly spent millions of dollars to achieve in 2017. And yet: Sawe and Kejelcha were sponsored by Adidas. The blow comes just weeks after the shoemaker made a very public marketing blunder by displaying,

Three days after distance runner Sabastian Sawe became the first man to break the two-hour barrier in the marathon, his outfitter, Adidas, was still taking a victory lap. Company executives flooded London,

As the 2026 World Cup approaches, retail giants Nike (NYSE:NKE) and Adidas (OTC:ADDYY) are ramping up their offensive, aiming to capitalize on a tournament expected to inject significant energy into the global sportswear category.

Adidas is closing the gap on Nike, reporting double-digit growth and rising to No. 2 among the world's most respected companies, as Nike falls to No. 50 and sales flatline.

Despite some investor concern leading into the company's quarterly earnings, shares rose more than 8 percent Wednesday on a strong report.

The post Adidas Runners Break 2-Hour Barrier, Earn Nod From Nike appeared first on Front Office Sports. The late Kelvin Kiptum set the previous world record at the 2023 Chicago Marathon in 2 hours, 35 seconds. The Oranje have made it to the most World Cup finals without winning it all.